Yaw

Owusu

Barimah

Results driven product professional with proven track record implementing solutions tailored for growth. Strong focus on growth and product strategy around commerce and marketplaces.

About Me

Yaw Owusu-Barimah lives in the San Francisco Bay Area. Started building in the home design space before entering the ecommerce/marketplace landscape.

Personal Info

Born in Houston, TX
Raised near Boston, MA
Proud Ghanian-American

Life at a glance

work

Creating

Problem solving
Experimenting
New Value

Learning

Market Research
New content via audio

Executing

Delivering Results
Setting team up for success

play

Travel

New Countries
New Experiences
New Languages

Cooking

Testing Recipes
Tasting New Flavors

Exercise

Weightlifting
Basketball
Football

My experience focuses on

Building

A love for building great products that are adopted and loved by customers. Identifying and prioritizing what matters most to achieve the businesses strategic goals, Developing cross functional teams to improve the product and deliver unique value to the users of the product.

Growing

Bringing a product to market is critical to the overall success of any product. Before the product is launched owning positioning and how to differentiate in the market by speaking with potential users. After the product is launched focusing on driving demand and adoption though various marketing channels

Innovating

Obsessed with launching tests and proof-of-concepts around emerging technologies to develop the product strategy. Being aware of new capabilities and technologies that arrive to market. Speed and quick learnings to prove out new concepts that feed into the broader product roadmap.

Hingeto.com
(Chief Product Officer)

Oakland, CA — Summer 2015-Present
Problem

Retailers are looking to expand their product assortment without it being capital intensive. Also publishers are looking to diversify revenue streams outside of ad revenues.

Solution

The platform allows you to create Amazon-like marketplace without any inventory costs or infrasturcture

What makes Hingeto unique?

The ability onboard and recruit any supplier with little friction. Integrations with systems that don't break brands standard operating procedures.

Many retailers are looking to identify their unique value in the marketplace. As brick and mortar retailers continue to close the importance of online sales increases.

Retailers need better systems to curate and sell unique products to differentiate in the market.

Highlights
Conceived, wireframed, and launched a leading Shopify app that was installed over 28,000+ times
Built initial prototype for our enterprise offering ($800 million dollar retailer)
Developed sales process to increase lead pipeline by 500% leveraging various APIs
Accepted into Y Combinator and Stanford’s StartX programs
Featured on
Skills Acquired

Karmaloop.com
(Head of Marketing)

Boston, MA — January 2011-October 2015
Problem

In 2000 there was no retailer who targeted the "Verge Culture" demographic. Focused on early adopting digital natives who follow trends in music, fashion, art, and technology.

Solution

Karmaloop leveraged new media techniques to attract a millennial customer base.

What made Karmaloop unique?

The early days of Karmaloop allowed them to acquire customer effectively with little to no costs. They also aggregated demand from some of the top streetwear brands in the industry

At the time the brands being sold on Karmaloop were very hard to find. Karmaloop gave these brands visibility online and helped expand the market for these lifestyle brands.

Highlights
Karmaloop $120M per year, Increased PLNDR from $4M to $38M as head of marketing
Increased viral invites by 1700% with features connecting with friends via Facebook and email
Responsible for $10 million+ annual marketing budget and forecasting year over year growth per channel
Established all marketing channels around acquisition, activation, retention and referral.
Featured on
Skills Acquired

PyxisMobile.com
(Implementation Consultant)

Waltham, MA — September 2007-October 2010
Problem

Mobile app development was in its early days. Speed to market took years needing to build applications on individual platforms - Iphone Blackberry, Palm, Android

Solution

Pyxis Application Studio allowed team to build an application configuration once and deploy on multiple device types

What made Pyxis unique?

Gave non developers the ability to create application without code. It allowed companies to build complex applications in a fraction of the time

The timing was early before Android and Iphone ever existed. Pyxis was one of the first in the space allow such functionality.

Highlights
Developed mobile applications (Blackberry, IPhone, Android) for Oracle Open World Conference (40K+ attendees)
Built and maintained the mobile application for Blackberry DEVCON 2010 (Blackberry)
Featured on
Skills Acquired

Side Hustles

Tractiontoday.com

Traction is a weekly newsletter that deconstructs how successful businesses are built and have grown. Our team reverse engineers quickly growing industries and startups so you can apply the strategies to your own business

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Interfaces.co

Interfaces is a tech-enabled design and development agency that builds websites and landing pages. We provide unlimited landing page services (project management, web design, illustrators) for a monthly fee.

Interfaces provides high-quality design to help our clients scale quickly.

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Homedesignfind.com (acquired 2010)

Home Design Find is a lifestyle and publishing company focused on home design, decor, and ideas. Was founded in 2008 as a way to curate and collect modern and contemporary spaces.

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get in touch

Let’s talk about your project and how I can help you if you have questions in mind - shoot me a message below